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Paid online surveys have been lurking around the internet for a long time now, and many consumers are participating in them hoping to get some extra cash for payment of monthly bills, everyday expenses or get a new cell phone or iPod. Companies are basically spending some time and money for researching the capabilities and potential of their products and services through these surveys which also includes focus groups. A number of paid for surveys are available in the internet and one must be able to pinpoint which site is genuine and which is fake. There is actually some light behind paid online surveys in the web; you get paid for sharing what you think about their products. Companies big or small are aware of how significant consumer opinion is because it is what would help them make betterments on the quality of their products and services and in turn provide better income. These online surveys are part of a bigger marketing campaign that companies are paying a big sum for. These paid for surveys are about almost anything under the sun. From luxurious restaurants you love to eat at, upcoming movies and music events, the products you buy at your favorite grocery store, and even the latest gaming consoles, the possibilities are seemingly endless. Surveys may target specific age groups, hobbies and areas of interests; all of which are aimed at improving the quality of the products and services that these companies are offering. Once you sign-up for paid online surveys, you will be asked to fill-up some basic demographic information like your age, gender, work, and income range. Once these sites determine you are qualified for a particular survey based on the information you have entered, you will be given an email containing an invitation to participate in the survey and a link which directs you the survey site. The incentives coming from paid online surveys can come in a wide variety of forms like cash, gift certificates or reward points that are redeemable to cash. Different survey sites will have different methods of rewarding consumers that participate in their surveys; it can be a direct payment of a small sum of money, or a point system which will need you to acquire a certain number of points in order to get cash or freebies. With the advent of paid online surveys also comes unscrupulous websites wanting to take advantage of people looking for some ways of earning some money. These said sites will usually promote themselves as having a huge database collection of paid for surveys in which you can access through membership in their websites.